Telenor Pakistan’s ‘Khushal Zamindar’, a user-friendly
Robocall, IVR and SMS content based mobile agriculture service for small scale
farmers – provides location-specific weather forecast along with contextual
agronomic advisory for every farmer’s relevant crop mix and tips for livestock
management.
Robocall, IVR and SMS content based mobile agriculture service for small scale
farmers – provides location-specific weather forecast along with contextual
agronomic advisory for every farmer’s relevant crop mix and tips for livestock
management.
‘Khushal Zamindar’ also allow farmers to contact agriculture
experts once a week through a live show which is extremely popular amongst
subscribers. ‘Khushal Zamindar’ is currently available to small scale farmers
in 36 districts of the Punjab, and will soon be rolled-out nationwide. Only in
Punjab, the service has already reached over 1.3 million subscriptions in a
short span of time since its launch in December 2015, and it’s ready for a
nationwide rollout. Recently, the ground-breaking mobile agricultural service
won P@SHA ICT Award for ‘Innovation in Service’.
experts once a week through a live show which is extremely popular amongst
subscribers. ‘Khushal Zamindar’ is currently available to small scale farmers
in 36 districts of the Punjab, and will soon be rolled-out nationwide. Only in
Punjab, the service has already reached over 1.3 million subscriptions in a
short span of time since its launch in December 2015, and it’s ready for a
nationwide rollout. Recently, the ground-breaking mobile agricultural service
won P@SHA ICT Award for ‘Innovation in Service’.
Pakistan’s economy can really benefit from growing
agri-technology initiatives. The increasing complexity of digital agriculture
offers a large number of entry points to many stakeholders to innovate in
digital agriculture, both for local and export markets and take Pakistan to new
heights.
agri-technology initiatives. The increasing complexity of digital agriculture
offers a large number of entry points to many stakeholders to innovate in
digital agriculture, both for local and export markets and take Pakistan to new
heights.
